Stories

We are honored to be featured in The Best Jewellery Books of 2024 by Katerina Perez. 

Here is an excerpt from the article:

THE WILLIAM GOLDBERG WAY

Diamonds have long captivated our imaginations—glittering symbols of wealth, rarity, and beauty. But what truly lies behind their allure? The William Goldberg Way pulls back the curtain on the mysterious world of diamonds through the eyes of William Goldberg. Like an artist with a sculptor’s touch, Goldberg’s mastery of the perfect cut transformed raw stones into masterpieces, earning him a reputation as a virtuoso. His mantra, “The Magic is in the Make,” drove him to perfect the legendary ASHOKA 62-faceted cut, a creation that redefined diamond brilliance. The book combines rare archival images with personal stories of the legendary diamonds and craftsmen whose work continues to shape the legacy of Goldberg’s craft, making it a must-read for any diamond enthusiast.