Stories

A Sneak Peek at Our First-Ever Book of the History of William Goldberg and New ASHOKA_® Jewelry Launch

2024 marks the 75^th year of William Goldberg Diamonds and the 25^th anniversary of the world-renowned ASHOKA_® diamond. With a 62-facet cut so extraordinary it has been trademarked, William Goldberg also retains the exclusive rights to produce and distribute ASHOKA_® diamonds. To honor these milestones, we are excited to announce the launch of our limited-edition book and ASHOKA_® Talisman jewelry collection.

“The William Goldberg Way,” a limited-edition book written in collaboration with renowned jewelry expert and writer Jill Newman and Jackie Caradonio, is a rare behind-the-scenes view into the mysterious world of diamonds through William Goldberg, the man credited with changing the face of the industry. We travel with him on his quest for the rarest stones and discover how his singular ability to intuit the perfect cut earned him the reputation as a virtuoso and why his skill was considered an art form. So lively it reads like a novel, it’s also a gorgeous picture book filled with rare archival images and firsthand accounts of the most legendary diamonds in the world and the legendary craftsmen who brought out their beauty. 

Preorder your copy of the book today.

To celebrate the ASHOKA_®’s 25^th anniversary, William Goldberg has created a limited-edition capsule jewelry collection. The “Talisman” collection is inspired by the ASHOKA_®’s distinctive cut and its legendary power to “remove sorrow and bring joy.” This collection is available for purchase through our ASHOKA_® partners worldwide – an invitation to discover the magic of the ASHOKA_®. The company will also celebrate with a one-of-a-kind ASHOKA_® diamond watch.

Join us in this celebration of craftsmanship and legacy. Explore the ASHOKA_® collection, preorder your limited-edition book and experience the legacy of a diamond that has captivated hearts around the world.