A Centennial Celebration: Goldbergs Attend the Boodles Cheltenham Gold Cup in England

Ben Goldberg and his wife Elyse Goldberg traveled to England to attend the premier horse racing event of the season — the Boodles Cheltenham Festival.

Over 75,000 guests gathered at the historic Cheltenham Racecourse for four days in a row to spectate, celebrate, and mingle. The course’s gorgeous grounds were accented with Boodles’ iconic light pink.

Each day of the festival featured a unique theme. ‘Champions Day’ honored past and future race champions, while ‘Style Wednesday’ showcased slow fashion and glamorous race outfits. The festival ended with the highly anticipated ‘Gold Cup Day’ where the horse, Galopin Des Champs, won the final race.

Ben Goldberg compared the event’s energy and atmosphere to the Kentucky Derby and said it was “an absolutely beautiful and incredible event.”

This was a special year for the Cheltenham Gold Cup. The legendary horse race celebrated its 100th anniversary, and Boodles announced an extension of its official sponsorship for three more years. Boodles became the official sponsor of the Cheltenham Gold Cup in 2022.

Boodles is William Goldberg’s esteemed ASHOKA_® diamond partner in the U.K. Not only are the Goldbergs and Wainwrights strategic partners, but they are also close family friends. Ben and Elyse Goldberg were honored to attend the event in support of the Wainwrights.

Both Boodles and William Goldberg share a love for exceptional diamond jewelry. To honor the Cheltenham Gold Cup’s centennial year, Boodles designed a one-of-a-kind ‘Gold Cup 100’ pendant that is absolutely stunning. The pendant was auctioned at Cheltenham, and all proceeds were donated to Well Child and Heroes charities.