William Goldberg was founded over a half century ago and is now one of the most distinguished diamond jewelry houses and purveyor of some of the finest and rarest diamonds the world has ever seen.
The beauty and uncompromising quality of every piece of jewelry in the William Goldberg collection have come to define luxury and elegance. Today, highly skilled craftsmen create exceptional pieces of jewelry that are striking in their brilliance and timeless in design. It is jewelry that celebrates the power and beauty of our extraordinary diamonds.
—LAURENCE GRAFF
FOUNDER OF GRAFF DIAMONDS
In 1973, when a burgeoning diamantaire named William Goldberg established William Goldberg Diamond Corporation, he didn’t yet know that his promising business would one day change an entire industry. Or perhaps he did.
Known as Bill to many, Willy to others, he was an unforgettable character, recognized for his imposing stature, long white hair, and thunderous voice. Though William Goldberg, the business, could never have existed without Bill Goldberg, the man, the reverse could just as easily be argued: One simply could not exist without the other. That’s because the story most often told of Bill Goldberg is his passion for diamonds. “He saw a diamond as a work of art.” “He believed it was wrong to cheat a diamond of its beauty.” “In his hands, a stone became extraordinary.”
Today, when a pair of 10-carat ASHOKA diamonds comes out of the workshop, the family works together to discuss what they want to make. A pair of earrings? Two exceptional single-stone rings? The centerpiece of a necklace? Their enthusiasm for finding the right stones for the right design—and ultimately the right client—is reminiscent of Bill’s joy in matching the diamond to the buyer. It never gets old.
William's wife, Lili, son, Saul, daughter, Eve, son-in-law, Barry Berg and grandson Benjamin Goldberg actively run the family business today.